About Us

Welcome to Badger Chevrolet

Badger Truck & Auto Group, established in 1965, is a second-generation, family-owned commercial truck dealership with locations throughout southeastern Wisconsin. The company started its business with the Ford franchise, and has expanded to include Isuzu, Chevrolet and Buick. Additionally, Badger Truck & Auto Group has expanded its line of businesses to provide complementary services to its customers to include Badger Truck Equipment, Quick Lane Tire and Auto Center, and Badger Rebuild divisions. Badger’s philosophy of teamwork, integrity, and open communication with customers ensures high quality equipment at the best value. Headquartered in Milwaukee, Wisconsin, Badger services customers throughout Wisconsin and Illinois.

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 6:00 PM
  • Fri9:00 AM - 5:00 PM
  • Sat9:00 AM - 2:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat - SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat - SunClosed
Commercial Hours:
  • Mon - Fri8:00 AM - 4:00 PM
  • Sat - SunClosed

About Badger Chevrolet

Formerly Lakeland Chevrolet Buick, Badger Truck Center purchased the dealership on November 1, 2018. Under the newly named Badger Chevrolet Buick, we offer new and used Chevrolet and Buick vehicles and service all makes and models of cars, trucks and vans. Family owned and operated since 1965, the Badger Truck Center family of companies welcomes the Lake Mills division and looks forward to meeting the community! It is our goal to provide you with an excellent purchase and ownership experience. Let us introduce you to our staff, show you some of our special vehicle offers, and take you through our complete line of new and used inventory. We can help you find exactly what you need for your family or business. We understand that your time is valuable. If we can be of further assistance while you visit us online, send us an email and we will promptly reply.

Badger Chevrolet Awarded Lake Mills Chamber of Commerce 2019 Business of The Year

Badger Chevrolet Leadership Team Accepts 2019 Business of the Year Award at Annual Dinner and Membership Meeting Lake Mills, Wisconsin — November 13, 2019 — Badger Chevrolet, a division of Milwaukee-based Badger Truck & Automotive Group, Inc., has been awarded 2019 Business of the Year by the Lake Mills Chamber of Commerce. Each year, the Lake Mills Chamber of Commerce chooses one local business to be awarded as Business of the Year as a reflection of the business’ impact in the community, charitable giving, volunteerism and stewardship. Accepting the award at the annual dinner and membership meeting in Lake Mills, Wisconsin, the evening of Wednesday, November 6th, 2019, was Badger Chevrolet’s management team. Brandon Drew, Badger Chevrolet General Manager shared, “This award is a direct representation of what we are striving to do in our community every day. The changes we underwent this year have brought significant growth and development for our team, our dealership group and our local footprint. I encourage the folks living and working in Lake Mills and the surrounding area to visit us and experience a whole new level of customer service.” Matthew Dierksmeier, Partner, adds, “The growth we have seen from the new management team at our Badger Chevrolet Buick location is unsurmountable. They are excited about the business opportunity we have in Lake Mills with the Chevrolet and Buick brands and stand ready to engage with the community in every opportunity they are given. We are truly proud of their success this year. This award is a reflection of the hard work they have put into changing the customer mindset of a stereotypical car dealership to being a partner in providing safe transportation, a partner in the community.” Badger Truck & Auto Group, Inc. is a proud recipient of the Deloitte Wisconsin 75 award, 14 years running, which recognizes the 75 largest and most successful privately held companies for the impact they make on Wisconsin’s economic growth and for their involvement in our community.

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Badger Chevrolet 43.0894, -88.9026.